When my own words fail me, I find it helpful to rely on another’s words to characterize my personal journey – “the ultimate pursuit.”  This is the case with the article on Joan Lunden, former Good Morning America host, in this week’s issue of People Magazine.  The article chronicles Ms. Lunden’s recent discovery – that she has a rare, aggressive form of breast cancer – and her outlook on the grim prognosis.  She states that she “turned a corner” when she stopped asking “why me?” and realized that she is ” . . . a health advocate.”  That’s when she “decided to take action:  ‘I thought, Learn everything you can.  Go into warrior mode.'”

I couldn’t agree more, Ms. Lunden!  As an American citizen I’m an advocate for my country – the exceptional nature of her founding and purpose.  Today she is under imminent threat, teetering on fiscal and moral bankruptcy.  So I have decided to take action and that action has taken the form of a brand that reflects “the original, American brand“, i.e. The Liberty Brand.  I, too, have gone into “warrior mode”; although I prefer the analogy of a ‘tiger- or lioness’ – in a nod to the antics of a pet, tabby cat caught on video (#HeroCat) defending her boy from a bully dog.  (I picture myself emulating “Tara’s” behavior as I try to preserve the American dream for my children; HINT:  “the ultimate pursuit.”)  I am learning everything I can – of the history and meaning of America – and sharing it with my fellow Americans via The Liberty Brand, hoping it provides value to you as a consumer AND citizen.