I ran into Office Depot today to get some nice, resume quality paper – something I like to keep on hand .  Though I didn’t have a particular brand in mind I wanted it to have a good look and feel, preferably 100% cotton and ivory in color.  I found a box that met my requirements, grabbed it, and rushed over to checkout.  As the cashier bagged my purchase, the box flipped over and I caught a glimpse of Abraham Lincoln printed on the back of the packaging.  I was instantly transfixed but snapped out of it as I felt the cashier’s impatient gaze.  I hurriedly paid, while commenting that I was a history buff and couldn’t wait to find out why Lincoln’s picture was on the box!

When I got in my car, I pulled out the paper and feasted my eyes on the following:

Inscription on the box of Southworth paper I purchased today.

The message beside Lincoln’s image reads:  “WHAT MESSAGE DOES YOUR DOCUMENT CONVEY?  For generations, people have been relying on Southworth papers to provide greater impact to their ideas.  In fact, President Lincoln chose Southworth paper to accept Stephen Douglas’s invitation to debate, documenting the seriousness and historic nature of the event. . .”

While I recognize that only those closest to me – those who have shared the 2 1/2 year journey of bringingThe Liberty Brand (TLB)  to life- can fully appreciate the impact of this revelation, I , nevertheless, couldn’t resist sharing and noting it.  That it occurred in February, mere days away from Lincoln’s birthday, amplified its impact.  Lincoln’s understanding of the relationship between the Constitution and the Declaration of Independence is central to The Liberty Brand’s message.

Canvas of promotional poster highlighting the choice America faces today

In fact, at Christmas my sister-in-law presented me with a canvas of a promotional poster designed to capture these sentiments and serve as a focal point in TLBCo.’s flagship shop.